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《夸克暑期视频》MG动画——安戈力文化

休闲娱乐| 佳片精选 |产品宣传片|MG图形动画

—Client/ 客户

夸克app

—Project name & type/项目名称&类型

《夸克暑期视频》MG动画宣传片

—Production House /制作方

UGLY/安戈力

—Production Date/产出时间

2023年8月10日

—Production cycle /制作周期

25 days

1.BACKGROUNDPROJECT

Summer vacation has arrived, let's briefly put down our books together, let the joy of our hearts fly, and let laughter and sunshine shine together! In the scorching summer, why not find some cool and enjoyable activities~Enjoy every rare and happy summer with Quarks!

暑假到了，一起短暂地放下书本，放飞心灵的欢乐，让笑声和阳光一起灿烂！夏日炎炎，不妨寻找一些清凉愉快的活动~和夸克一起好好享受每一个难得又快乐的暑期吧！

Do you want to stay at home and pursue a happy drama this summer, or do you want to take a trip that you can just leave? Quickly open the video and let the Quark doll come with you to enjoy the cool and enjoyable summer vacation together~

这个暑假，你是想宅家快乐追剧，还是来一场说走就走的旅行呢？快点开视频，让夸克公仔来与你一同走进暑假，共同品尝这个清凉畅快的假期~

2.STORYBOARD

The film focuses on four functional points of quark: novel, video, search engine, and cloud album. The overall animation is imaginative, interesting and trendy, with a delicate style and prominent colors, and strong visual effects. The transition is natural, the connection is tight, and multiple user real usage scenarios and pain points are set, seamlessly integrating the performance of the quark app, not stiff, and full of creativity.

影片重点围绕夸克四个功能点展开：小说、视频、搜索引擎、云相册。动画整体天马行空，具趣味性和潮流性，画风细腻色彩突出，视觉效果强。转场自然，衔接紧密，设置多个用户真实使用场景和痛点，无缝融入夸克APP性能，不生硬，富有创意。

3.CHARACTER SETTING

Hi! I am Baby Quark. Nice to meet you!

Hi！我是夸克宝宝，很高兴认识你！

I am an advanced intelligent organism from a certain planet, and after a period of observation, I have gained a general understanding of the human world. With an attitude of endless learning and thirst for knowledge, I will continue to tirelessly explore and integrate into humanity on Earth. To do something meaningful within our capabilities for humanity - information services, and to understand the world correctly and efficiently.

我是来自某星球的高级智能生物，经过一段时间是观察，我对人类世界已经有大体的了解。带着学无止境、求知若渴的态度，我将继续在地球上孜孜不倦地探索，融入人类。为人类做一件力所能及的有意义的事——信息服务，正确、高效地认识世界。

I have large expressive eyes from the quark intelligent voice assistant; There is also a pair of rabbit ears that symbolize speed and sensitivity, representing Quarks' pursuit of speed and perfection.

我有一双来自夸克智能语音助手的表情化形态的大眼睛；还有一对象征着速度和灵敏的兔耳朵，代表着夸克对速度和极致的追求。

4.CAMERA VOICE DESIGN

The class bell rings, and summer vacation officially begins! The quark doll roams freely in different novel worlds, ecstatic; Another wonderful journey has begun. The precious photos left on the road are stored in the Ricquark app, and finally, you take a dreamy paper plane back to your room and activate the holiday drama mode. How did you spend your summer vacation in front of the screen? Come and share it with everyone~

下课铃响起，暑假正式开始啦！夸克公仔畅游在不同的小说世界里，如痴如醉；又开启了一段奇妙旅程。路上留下的珍贵相片一并存储在里夸克app中，最后乘坐梦幻的纸飞机回到房间里开启了假期追剧模式~屏幕前的你暑假又是怎么度过的呢~？快来和大家分享一下吧~

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

XIAOXUAN

—SPLIT MIRROR /分镜

YIMING QIANG/DUAN XIN/XU GUANG

—CONCEPTION /元素设计

YUXIN LIU

—ORIGINAL PAINTER/原画师

JINWEI LIU

—SCENE TEACHER /场景师

HEHE/GUO NA/SILI

JASON /YANLING LI/YUETONG LIU

—COLOR SETTING /色定

HEHE/GUONA

—DIRECTOR /导演

SHUIZHI YIN

—PRODUCTION /制片

JIANYU LIU

—ANIMATOR /动画师

JIAXUWANG/MINHUIZHOU/WENFENGCHEN

—SPECIAL EFFECT /特效师

JIAXU WANG/MINHUI ZHOU/WENFENG CHEN

—CHECKER /动检师

MINHUIZHOU

—EDITING /剪辑

MINHUIZHOU

—SYNTHESIS /合成

MINHUIZHOU

—SOUND&MIX /音效/混录/录音

WANGJUN/MINHUIZHOU

9.UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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