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《诗凡黎袋袋》MG动画——安戈力文化

服饰鞋帽| 佳片精选 |产品宣传片

—Client/出品方

诗凡黎

—Project name & type/项目名称&类型

诗凡黎袋MG动画宣传片

—Production House /制作方

UGLY/安戈力

—Production Date/产出时间

2022年11月28日

—Production cycle /制作周期

10天

1.BACKGROUNDPROJECT

The wanderers who work outside, look back at the year, is not found friends witnessed every moment of our, whether the spring and summer of the grass and trees between the sky; or autumn and winter of a thousand miles, there are friends of the figure.

Please take the year's fondness, along with the ethereal long deer bell, come together to participate in UGLY's friends to prepare for the overdue "bag" party, I hope that each friend to participate in the party can throw away the troubles with touching and beautiful to start the new year.

在外打拼的游子们，回头眺望一下这一年，是不是发现朋友见证了我们的每个瞬间，无论春夏之交的草木际天;还是秋冬之际的千里一色，都存在着朋友的身影。

请各位携着对这一年的眷恋，伴随着空灵悠长的鹿铃声，一起来参加UGLY的朋友给大家准备好的超期"袋"派对，希望每一位来参加派对的朋友都能把烦心事丢掉带着感动与美好开启新的一年。

2.STORYBOARD

The beauty of the four seasons ends here, but the memories of the year are retained by the designer in the form of a picture, scene by scene in this video, in order to give this "simple" party a unique opening, the feelings between our friends a little concrete expression. Let this party have humanistic feelings, making this party easier to penetrate the hearts of people.

四季之美，到此为终，但这一年的记忆被设计师以一幅一幅图画的形式留住，一幕一幕展示在这视频之中，为的就是给这个“简单”的派对一个独属的开场，把我们朋友之间的感情稍作具象表现。让这个派对具备人文情怀，使得这场派对更容易深入人心。

(This video is narrated in flashback) At the beginning, the gift box is scattered, and the bag is drilled out of the Silvanli logo gift box, and the scene reverses to the garden atmosphere scene. The bag comes to the garden, meets the cat happy who is hiding and becomes good friends with him. The scene pans to the seaside scene, where Pouch is playing. After the page flips, Pouch and his dog Ball walk on the romantic sunset avenue with the falling leaves.

（本视频采用倒叙的方式讲述）一开始，礼盒散落，袋袋从诗凡黎logo礼盒中钻出，画面反转转场后来到了花园氛围感场景。袋袋来到花园里，遇见了正在躲猫猫的猫咪happy，和他成为了好朋友。场景平移转场到海边场景，袋袋玩耍，翻页过后在落日夕阳下，落叶飘零，袋袋和狗狗球球走在浪漫的落日大道上，落叶转场，袋袋走进诗凡黎门店，打开门发现了生日蛋糕以及惊喜。

3.CHARACTER SETTING

The short film adopts a cute picture book style, and the main character Pouch is the IP image of the party organizer - Sifanli. Pouch's performance in the short film with the pleasant images of the four seasons makes this small video full of humanistic feelings and brings a touch of warmth to the heart of the audience at the end of the year.

短片采用可爱的绘本风，主人翁袋袋就是本次派对的举办方——诗凡黎的IP形象，袋袋在短片中的表现配合四季愉悦的画面，让这个小小的视频充满的人文情怀，给观众在年末之际带来了一丝心头的温暖。

4.CAMERA VOICE DESIGN

The story starts with the pouch burrowing out of the Sifanli logo gift box. The video uses flashbacks and all the characters that appear are based on animals similar to the pouch. We combined the four seasons to bring the most beautiful scenes of the seasons into the picture.

故事从袋袋从诗凡黎logo礼盒中钻出开始，视频采用倒叙手法，出现的所有人物都是基于与袋袋相似的动物。我们结合四季，把四季最美的场景展现在画面之中。

The line drawing shows the effect separately
线稿图单独展示效果

Comparison of line draft and scene display
线稿与场景展示对比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

SEIFINI

—SPLIT MIRROR /分镜

YANGZHUANG

—SCENE TEACHER /场景师

YE TIAN

—DIRECTOR /导演

SHUIZHI YIN

—PRODUCTION /制片

YUXINLIU

—ANIMATOR /动画师

M YINGDANLIU

—CHECKER /动检师

—SYNTHESIS /合成

—SOUND&MIX /音效/混录/录音

M YINGDANLIU

—MUSIC /选曲

YINGDANLIU

9.UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。
Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.
取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。
UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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