《字节跳动2023创季》MG动画——安戈力文化

ByteDance once again held an offline event called "2023 Creation Season", which requires everyone's imagination to be used, and there are many gifts to give, how can Uglystand by and watch such an important thing?

字节跳动再次举办线下活动，名为“2023创造季”，活动需要大家发挥想象力，同时还有很多礼品送出，这么重要的事情安戈力怎么能袖手旁观呢？

Come on! Let's take a look atUgly's promotional video for ByteDance.

来吧！一起看看安戈力为字节跳动打造的宣传短片。

2.STORYBOARD

The basic elements are still the same as the previous "Idea Plus", they are all painted with colored brushes. The difference is that this time more effort has been put into the composition of the pattern, the overall intention is more concrete, and the content of the activity is more down-to-earth, which can be understood at a glance without losing grace, without pretending to be profound.

基础元素还是与上一次的“idea plus”一致，都是使用彩色笔刷进行绘制。不同的是，这一次在构成的图案上下了更多功夫，整体的意向更加具象化，结合活动内容更接地气，一眼就能看懂又不失风度，没有故作高深。

This short film is mainly an introduction to the 2023 creation season, there are many exhibition areas at the event, and the same color bar is used to outline the different functions of each exhibition area, and at the same time introduce the content and benefits of the event.

这次的短片主要是2023创造季介绍，活动上有很多展区，同样是使用彩条勾画各个展区不同的功能，同时介绍活动内容以及福利。

3.CHARACTER SETTING

This time the text and the pattern are more closely combined, the more text means the more difficult the animation production, the text is the most difficult thing to show in the animation, the animation effect is too monotonous will appear dull, the rich animation effect needs more key frames, and the adjustment process will become troublesome.

这一次文字和图案结合的更加紧密，文字越多就意味着动画制作的难度越高，文字是动画中最难以展现的东西，动效太单调会显得呆板，丰富的动效就需要更多的关键帧，调节的过程也会变得麻烦。

Ugly won't be timid in the face of difficult problems, let's see how we do it!

安戈力在难题面前也不会胆怯，看看我们是怎么做的吧！

4.CAMERA VOICE DESIGN

Graphics drive text, this is Ugly's solution, the text itself is static, all their actions are drawn by the colored lines to pull, the visual is more realistic, and it can easily guide the center of gravity to the text content!

图形带动文字，这是安戈力的解决方案，文字本身是静态的，它们的所有动作都由绘制出的彩色线条去牵动，视觉上更具真实感，也能够轻松将重心引导到文字内容之上！

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5.SPECIAL EFFECTS