《佳能25周年》实拍结合MG-安戈力文化

       2022年的杭州亚运会是亚洲地区最大规模的综合性运动盛会之一，吸引了来自各个国家和地区的运动员、教练员和观众。作为杭州亚运会的合作伙伴之一，佳能公司为这项盛事提供了全方位的支持和助力~佳能成员共同制作本条主题为“一起‘佳’油，一起欢笑”的视频为亚运会加油助力！

      The advantage of MG animation is to expand creative space, enhance story expression, and combine various art forms. This time, we hit it off with Canon and presented the film in the form of live shooting combined with animation! We use interview materials as the foundation to personify cartoon character images, and use real-life footage to showcase real actor performances and emotional expressions. The animation breaks through the limitations of reality and creates more expressive and fantasy elements, enhancing the audience's resonance with the story.

       MG动画的优势便是拓展创作空间，提升故事表现力，并且将多种不同的艺术形式进行结合，此次与佳能一拍即合，采用实拍结合动画的形式，将影片呈现！我们以采访素材为基础，拟人化绘制出卡通人物形象，以实拍素材展现真实的演员表演和情感表达，动画部分突破现实限制，创造出更具表现力和奇幻的元素，增强观众对故事的共鸣。

3. CHARACTER SETTING

      The customer's demand for character images provides creators with a wide creative space. The character designs are based on the various individuals who appeared in interviews, and they are transformed into badminton players, volleyball players, and football players, jointly contributing to the Hangzhou Asian Games!

      客户对人物形象的需求给创作者提供了宽广的创作空间， 其中人物设计以采访中出镜的各个人员为原型，他们分别化身成为羽毛球运动员、排球运动员、足球运动员，共同为杭州亚运会助力！

4. CAMERA VOICE DESIGN 

       The film's creativity will connect memories, and the passion for the 1990 Beijing Asian Games still echoes in our hearts. We have also felt the joy of the 2018 Jakarta Asian Games. Canon captures the ever-changing events on the field, the sweat and tears of actors, and the bright smiles on the podium, cheering and cheering for the Asian Games together!

       影片创意将回忆串联，1990年北京亚运会的激情澎湃依旧在我们的心头回响，2018年雅加达亚运会的欢欣鼓舞我们也曾感受，佳能捕捉赛场上的瞬息万变、演员们的汗水与泪水、讲台上的璀璨笑容，共同为亚运喝彩加油！

      MG combines different art forms with live action animation, breaking traditional artistic boundaries, allowing creators to freely unleash their imagination during the creative process. The addition of animation elements allows for the creation of effects and scenes that cannot be achieved in the real world, providing creators with greater creative space and enabling us to achieve more creative and innovative works.

      MG结合实拍动画将不同的艺术形式相结合，打破传统的艺术边界，创作者在创作过程中更加自由地发挥想象力，动画元素的添加使得可以创造出现实世界无法实现的效果和场景，为创作者提供了更大的创作空间，让我们能够实现这更具创意和创新的作品。

      This style presentation can attract a wider audience. For young audiences, animation elements can bring fun and a sense of fantasy; For adult audiences, the live filming section can provide emotional resonance in the real world. This multi-level attraction helps to expand the audience range of the work.

      此次的风格展现能够吸引更广泛的观众群体。对于年轻观众来说，动画元素可以带来趣味和梦幻感；而对于成年观众来说，实拍部分可以提供真实世界的情感共鸣。这种多重层次的吸引力有助于扩大作品的受众范围。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

5. SPECIAL EFFECTS 

6. SPECIAL EFFECTS 

7. ON SITE 

8. HD WALLPAPERS 

     中国蕞丑的一家MG动画公司——安戈力（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

     UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

      自2014年成立至今，安戈力（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

      Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

       取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

        UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

 

©UGLY安戈力

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