《TATA木门名画线下事件》-MG动画-安戈力文化

—Client/ 客户

上海胜加广告公司

—Project name & type/项目名称&类型

TATA木门名画线下事件

—Production House /制作方

UGLY/安戈力

—Production Date/产出时间

2021年8月29日

—Production cycle /制作周期

20day

1.BACKGROUNDPROJECT

3.CHARACTER SETTING

In character design, we use the xxxxxx method to create works of famous painting texture in form and tone. The characters in the screen are given different scene settings, conveying the concept of quiet and noisy. With the assistance of the screen, Let the audience have a better understanding of the noise reduction effect of wooden doors.

人物设计上，我们使用古典油画的呈现感，在形态、色调上塑造出名画质感的作品，画面中的人物形象都被赋予了不同的场景设定，传达出静与闹的概念，通过画面的辅助，让受众对木门的降噪作用有更好的理解。

4.CAMERA VOICE DESIGN

The short film started with several different famous painting stories, and through several different characters, several themed scenes such as "Lady Reading Letter", "Silver Rat", "Scream", "Napoleon" and so on were designed, leading to TATA The importance of noise reduction of wooden doors, compared with traditional doors, TATA wooden doors adopt a "professional and responsible" attitude, adopt a minimalist design, filled with Sauerland board "bridge tunnel mechanics board", and use 45 degrees in the noise reduction structure The patented oblique mouth technology, equipped with surround-type active absorption noise reduction technology, improves the noise reduction function of the wooden door.

短片从几个不同的名画故事设定开始，通过几个不同的人物，设计了《正在读信的女士》、《银鼠》、《呐喊》、《拿破仑》等几个主题场景，从而引出TATA木门降噪的重要性，对比传统的门，TATA木门以“专业、负责”的态度，采用极简的设计，填充了绍尔兰特板“桥洞力学板”，在降噪结构上采用45度斜口专利技术，搭载环绕式主动吸附降噪技术，提高了木门的降噪功能。

The split-mirror shows the effect separately

分镜图单独展示效果

In the scripting stage, we split the images one by one and matched them with reasonable image expressions. Of course, the expounding of the concept really caused the storytelling teacher to lose a lot of hair. Many late-night inspirations burst out, and we have this rare experience. Script!

在脚本阶段，我们将画面一一拆分并匹配上合理的画面表达，当然，相当概念的阐述，着实让分镜老师掉了不少头发，许多深夜的灵感迸发，才有了我们这份难得的脚本！

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

9.UGLY INTRODUCTION国内很丑的一家公司

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.