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《零碳之道》MG动画——安戈力文化

轻工制造| 佳片精选 |MG图形动画

—Client/出品方

英特尔

—Project name & type/项目名称&类型

零碳之道MG动画宣传片

—Production House /制作方

UGLY/安戈力

—Production Date/产出时间

2023年11月10日

—Production cycle /制作周期

15 days

1.BACKGROUNDPROJECT

Today, climate change has become a significant challenge that we must face. This time, we use art to convey a concept of harmonious coexistence and emphasize the importance of environmental protection. By showcasing the natural beauty and cultural characteristics of different cities, we aim to generate public attention and support for sustainable development in an animated short film titled "The Path to Zero Carbon."

如今，气候变化已经成为了我们不得不面对的重大挑战，这一次我们用艺术的形式去传达一种和谐共生的生活理念，同时强调保护环境的重要性。通过展示不同城市的自然美景和文化特色，激发公众对可持续发展的关注和支持来制作动画短片——《零碳之道》。

安戈力

，赞3

2.STORYBOARD

"The Path to Zero Carbon," an MG (Motion Graphics) animation, is rich in cultural significance and environmental aspirations. It begins with a scroll slowly unfurling, accompanied by the rising red sun, symbolizing new beginnings and hope. As the scenes unfold, viewers are taken on a green journey through China, showcasing natural landscapes and cultural landmarks from Macao, Chengdu, Beijing, Guizhou, and Nanjing.

《零碳之道》这一部MG动画，浓缩了丰富的文化内涵和环保愿景。它以一幅缓缓展开的卷轴作为开端，天边红日初升，象征着新的开始与希望。随后，画面依次展现了澳门、成都、北京、贵州和南京等地的自然风光与人文景观。随着镜头的推进，观众仿佛踏上了一段穿越中国的绿色之旅。

In Beijing, crystal-clear rivers reflect ancient architecture; in Guizhou, the warmth of Miao village bonfire parties, the melodious music, and the vibrant dances showcase the charm of ethnic minority cultures; the plains and rivers of Chengdu present a serene and harmonious landscape. The lotus flowers of Nanjing and the dragon-shaped kites of Macao add diversity and fun to the story. Finally, as a white bird glides across the sky, the animation concludes in a peaceful and tranquil manner.Would you like me to generate some visual images based on these descriptions? If so, please let me know which scenes you would like to see illustrated.

在北京，我们看到了清澈的河水与古老的建筑相映成趣；在贵州，苗寨的篝火晚会、悠扬的音乐和热情的舞蹈让我们感受到了少数民族文化的魅力；成都的平原与河流则展现了另一种宁静与和谐。南京的荷花与澳门的龙形风筝更是增添了故事的多样性与趣味性。最后，随着一只白色的鸟儿划过天空，动画在一片祥和之中落下帷幕。

3.CHARACTER SETTING

The animation employs the MG (Motion Graphics) style, with meticulous visual treatment and smooth camera movements, infusing each frame with vitality. From the first rays of sunlight to the twinkling stars over Miao village at night, and the gentle ripples in the lotus pond of Nanjing, every detail is carefully crafted to offer a visual and spiritual feast. The entire scene is rendered in soft and fresh tones, creating a peaceful atmosphere. Meanwhile, extensive use of negative space techniques makes the overall composition simple and elegant. The detailed work reflects the author's profound artistic skills and delicate emotional expression.

动画采用了mg动画的形式，通过细腻的画面处理和流畅的镜头运动，使每一帧都充满了生命力。从天边的第一缕阳光到苗寨夜空中闪烁的星星，再到南京荷塘里的轻轻荡漾，每一个细节都被精心雕琢，旨在为观众呈现一场视觉与心灵的盛宴。整个画面采用淡雅清新的色调，营造出一种宁静祥和的感觉。同时运用了大量的留白技巧，使得整体构图更加简洁大方。而在细节处理上，则充分体现了作者深厚的绘画功底和细腻的情感表达能力。

4.CAMERA VOICE DESIGN

"The Path to Zero Carbon" is not just an animation but also a journey of the soul. We hope this work will inspire more people to pay attention to environmental protection and work together towards achieving the "zero carbon" goal. Let us join hands and leave beautiful footprints on this green path.

《零碳之道》不仅仅是一段动画，更是一次心灵之旅。希望通过这部作品，我们能够唤起更多人对于环境保护的关注，共同为实现“零碳”目标而努力。让我们携手同行，在这条绿色之路上留下美丽的足迹。

The line drawing shows the effect separately

场景图单独展示效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—STORYBOARD /分镜

SHANTAO

—CONCEPTION /元素设计

BEIJINGJIMUCHANGTIAN

—ORIGINALPAINTER/原画师

BEIJINGJIMUCHANGTIAN

—SCENE TEACHER /场景师

BEIJINGJIMUCHANGTIAN

—COLOR SETTING /色定

BEIJINGJIMUCHANGTIAN

—DIRECTOR /导演

SHANTAO

—PRODUCTION /制片

SHANTAO

—ANIMATOR /动画师

SHENGBAICHEN

—SPECIAL EFFECT /特效师

SHENGBAICHEN

—CHECKER /动检师

M/SISSI

—EDITING /剪辑

SHENGBAICHEN

—SYNTHESIS /合成

SHENGBAICHEN

—SOUND&MIX /音效/混录/录音

SHENGBAICHEN

—MUSIC /选曲

SHENGBAICHEN

9.UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，

（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”

，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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