《天猫端午鲜粽品类日》MG动画——安戈力文化

1.BACKGROUNDPROJECT

Tmall super category activity is a promotional activity carried out by Tmall and merchants. After the merchants apply, the platform will screen out qualified and high-quality merchant products through review, and then carry out brand day activities to promote and promote high-quality products.

天猫超品日活动是天猫联合商家进行的一种促销活动。商家申请后平台通过审核筛选出合格优质的商家产品，再进行品牌日的活动，宣传促销优质商品。

2.STORYBOARD

The products sold in this Tmall Chaopin Day event are traditional Chinese delicacies - zongzi. Tmall Chaopin Shopping brings you a small and small zongzi weighing 100g, healthy and low-calorie zongzi. There are all kinds of zongzi, such as lightly light zongzi, fresh and delicious zongzi, etc., to meet the various needs of everyone who loves zongzi, there is always a zongzi for you!

本次天猫超品日活动售卖的商品的是中国特色传统美食——粽子，天猫超品购为大家带来了重量在100g的小小小小小小一点的粽子、健康热量低的轻轻轻轻轻轻一点的粽子、新鲜味道美的鲜鲜鲜鲜鲜鲜一点的粽子等各式各样的粽子，满足各位爱粽人士的各种需求，总有一款粽子适合你！

3.CHARACTER SETTING

The short film is mainly divided into three parts. With various types of zongzi as the protagonists, various kinds of naughty, cute and cute zongzi are designed. There are small zongzi that are compared with normal-sized zongzi, and some contain whole grains. The light and gentle rice dumplings, as well as the fresh and fresh rice dumplings with guaranteed freshness and delicious taste, anthropomorphize all kinds of rice dumplings, and use the costumes of rice dumplings, with scene props, to express the different differences of various kinds of rice dumplingsin a simple and clear way.

短片主要分为三个部分，以各种类型的粽子为主角，设计了调皮的、可爱的、Q萌的各类粽子，有与正常大小的粽子做对比的小小小粽，有包含五谷杂粮的轻轻轻粽，还有质保新鲜味道鲜美的鲜鲜鲜粽，将各类粽子拟人化，以粽叶的服装，搭配场景道具，简单明了的表达了各类粽子的不同区别。

4.CAMERA VOICE DESIGN

第一部分运用了对比的手法，先是大粽子夹不起来后掉落，再是与小小粽进行跳水比赛，但是因为体型过大输掉了比赛，展示了小小粽的小；第二部分通过粽子与我们一同跳着“刘畊宏”，运动卷起的龙卷风带来了许多健康的五谷杂粮，在与粽子嵌合后形成了健康轻食的轻食粽；第三部分通过给刚制作完成的粽子打上质保45天的标签，再让粽子坐上火箭用飞速来到大家的餐桌上，让大家吃上超级鲜鲜鲜的粽子！

The line drawing shows the effect separately

线稿图单独展示效果

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—DIRECTOR /导演

SHUI ZHI YIN

—PRODUCTION /制片

SISS

—SCENE TEACHER /场景师

YANHONG SHENYANGHONGRUI CHEN

—COLOR SETTING /色定

YANHONG SHENYANGHONGRUI CHEN

—ANIMATOR /动画师

mQINGTIAN YU YONG LIU

—SPECIAL EFFECT /特效师

mQINGTIAN YU YONG LIU

—CHECKER /动检师

mQINGTIAN YU YONG LIU

—EDITING /剪辑

mQINGTIAN YU YONG LIU

—SYNTHESIS /合成

mQINGTIAN YU YONG LIU

—SOUND&MIX /音效/混录/录音

DACHUI WANG

—VOICE ACTOR /配音

DACHUI WANG

9.UGLY INTRODUCTION

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

如果您想委托新作品、查看案例作品集，或者只是与我们讨论帮助您找到合适的艺术家来完成特定项目，或者兼职第二份工作加入我们创作，请告诉我们——我们很乐意听取您的意见。

—电话/微信：

+ 8615060780280

—官方抖音/新片场/站酷：

安戈力

—电子邮件/ QQ：

523638547@qq.com

—官方网站：

www.xmugly.com

—商务/培训/招聘/兼职/外协/联盟：

+ 8615060780280

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