《小鹏汽车》MG动画——安戈力文化-牛片网

安戈力X小鹏汽车——向第一前进，永不止步！

乔鲁诺安戈力2022-01-14 12:23

—Client/ 客户

江苏灵鲸文化传媒有限公司

—Project name & type/项目名称&类型

小鹏汽车（第一视频）宣传动画

—Production House /制作方

UGLY/安戈力

—Production Date/产出时间

2021年12月01日

—Production cycle /制作周期

25 days

1.BACKGROUNDPROJECT

Xpeng automobile was officially established in 2015. It is a technology company focusing on future travel. It has always adhered to saturated R & D investment and built the core competence of self-research in the whole stack. Today, Xiaopeng automobile has become one of China's leading intelligent electric vehicle companies.It takes only four seconds for Xiaopeng's car to speed up from zero to 100 kilometers per hour. Good looking shape and powerful performance make it favored by the majority of car lovers.

小鹏汽车正式成立于2015年，是一家专注未来出行的科技公司，一直坚持饱和式研发投入，构建全栈自研的核心能力。今天小鹏汽车已经成为中国领先的智能电动汽车公司之一。小鹏汽车从零到一百公里每小时的提速仅需要四秒钟。好看的造型和强大的性能使其受到广大汽车爱好者的青睐。

2.STORYBOARD

The road Xpeng automobile has traveled since its establishment is like a person running. The people running in the picture have run through milestone like important moments: the first new power of car making with multiple self built factories, the first automobile brand listed in both Hong Kong and US stocks, and the first Chinese intelligent electric vehicle brand to join hands with the NBA, The first intelligent electric vehicle brand to release intelligent robots and aircraft, the first intelligent assisted driving full stack self-developed Chinese intelligent electric vehicle, the first mass-produced intelligent electric vehicle equipped with lidar, the first Chinese intelligent sedan with 100 km acceleration of 4 seconds, and the first Chinese intelligent electric vehicle with NEDC endurance of more than 706 km.

小鹏汽车从创立至今走过的路就像一个人在进行一次奔跑，画面中奔跑的人跑过了一个个里程碑般的重要时刻：第一个拥有多个自建工厂的造车新势力，第一个港股美股双上市的汽车品牌，第一个与NBA携手的中国智能电动车品牌，第一个发布智能机器人和飞行器的智能电动车品牌，第一个智能辅助驾驶全栈自研的中国智能电动车，第一个搭载激光雷达的量产智能电动车，第一个百公里加速4秒级的中国智能轿跑，第一个NEDC续航破706km的中国智能电动车。

The running progress of Xpeng automobile represents the excellent strength and unremitting persistence of Xpeng automobile. Xpeng will continue to run in the future.

小鹏汽车的跑步前进，代表着小鹏汽车过硬的实力和不懈的坚持，在未来，小鹏还会继续跑下去。

3.CHARACTER SETTING

In terms of element design, we draw many 1s on the running road to show each milestone with commemorative significance. With rich colors and exquisite background design, the model of Xpeng car is depicted to attract the attention of the audience. The clouds in the picture highlight the speed of Xpeng's car.

元素设计方面，我们通过画出奔跑路上的许多个1，来表现一个个具有纪念意义的里程碑。用丰富的色彩和精美的背景设计，对小鹏汽车的模型刻画来吸引观众的目光。画面中的云雾，凸显出小鹏汽车的速度。

4.CAMERA VOICE DESIGN

The road Xpeng automobile has traveled since its establishment is like a person running. The people running in the picture have run through milestone like important moments.

小鹏汽车从创立至今走过的路就像一个人在进行一次奔跑，画面中奔跑的人跑过了一个个里程碑般的重要时刻。

Modelline draft and color display contrast effect

模型线稿与上色展示对比效果

The model of Xiaopeng automobile is simple but not simple. The elegant streamline is matched with the sharp lamp design. This exquisite model design is no less than that of otherfirst-line automobile brands. Even if you are not a car enthusiast, you will be amazed by the art of driving in the street.

小鹏汽车的车型简捷却不简单，优雅的流线型搭配犀利的车灯设计，这种精致的车型设计完全不亚于其他一线汽车品牌，就算不是汽车爱好者，在街上看到这样行驶的艺术品也会被其惊艳。

Mirror sketch to show the effect

分镜展示

Comparison of line draft and scene display

线稿与场景展示对比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SPLIT MIRROR /分镜

KUN

—CONCEPTION /元素设计

SHUN LIU

—ORIGINAL PAINTER /原画师

SHUN LIUYANAN SHI

—SCENE TEACHER /场景师

JINGJING LINYANHONGSHENAFEISHUN LIUYANAN SHI

—COLOR SETTING /色定

JINGJING LIAN

—DIRECTOR /导演

SHUIZHI YIN

—PRODUCTION /制片

LIJUAN ZHUANG

—ANIMATOR /动画师

YONG LIUHONGHE

—SYNTHESIS /合成

YONG LIU

—SOUND&MIX /音效/混录/录音

MINGYU CHEN

9.UGLY INTRODUCTION

国内很丑的一家公司
，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。
取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”
，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。